Designer

I’m a

&

Director

currently cooking up creative at The New York Times.


MISSION

I believe beauty matters, but I believe design should be more than an aesthetic. Design should be smart and purposeful. It should challenge what you believe and influence the way you feel.

I fill my days leading the marketing creative for New York Times Cooking, where I drool over picturesque food and battle an extremely vocal stomach that never stops growling.


SPECIALITIES

  • I strive to deliver beautiful pixel perfect work that also effectively communicates an idea. Every design is an opportunity for precision and impact and should move a brand forward.

  • My approach to creative is rooted in a strategic and systematic mindset. By carefully analyzing each element within a broader context, I ensure that every design decision contributes cohesively to the overall strategy.

  • I firmly believe in nurturing teams, fostering growth, and creating an environment where everyone thrives. Seeing my team succeed is the most rewarding part of my day-to-day.

  • Impactful work emerges from the synergy of a diverse team. From collaborating with other creatives to working alongside business partners, building relationships is something I prioritize. As James Cash Penny said, “Growth is never by mere chance; it is the result of forces working together.”

  • I love to get my hands dirty and do it all. From personally designing a small but impactful web banner to partnering with an agency to direct a tv spot, I can delegate and mentor a team while also jumping in to do the work myself.

    I thrive in environments where I can help guide the brand strateg to think through org structures and business efficiencies and to be the ultimate team player.


CONTACT

Sphovick@gmail.com